WAYS TO INCREASE THE EFFECTIVENESS OF CREATIVE THINKING IN BUSINESS AND MARKETING
Abstract
Ushbu maqolada biznes va marketing sohasida kreativ fikrlash samaradorligini oshirishning nazariy va amaliy jihatlari tahlil qilinadi. Zamonaviy raqobat muhitida innovatsion yondashuv, noodatiy g‘oyalar ishlab chiqish va strategik qarorlar qabul qilish jarayonida kreativ tafakkurning o‘rni yoritiladi. Shuningdek, kreativ muhit yaratish, jamoaviy brainstorming usullaridan foydalanish, dizayn fikrlash (design thinking) modeli, raqamli marketing vositalaridan samarali foydalanish hamda motivatsion omillarning ahamiyati ko‘rib chiqiladi. Tadqiqot natijalari biznes subyektlarida kreativ salohiyatni rivojlantirish raqobatbardoshlikni oshirish, brend imijini mustahkamlash va bozor ulushini kengaytirishga xizmat qilishini ko‘rsatadi.
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