BUSINESS INTELLIGENCE AS A TOOL FOR PERFORMANCE MONITORING AND FUTURE-ORIENTED MANAGEMENT
Abstract
In the context of digital transformation, organizations are increasingly required to make fast, accurate and data-driven management decisions. Business Intelligence (BI) systems have emerged as an essential tool for transforming raw data into meaningful information that supports effective management. This article analyzes the role of Business Intelligence in performance monitoring and its potential in future-oriented management. The study highlights how BI technologies enhance transparency, improve key performance indicator (KPI) monitoring and support strategic planning and forecasting. The findings suggest that Business Intelligence is not only a technological solution but also a strategic management instrument that contributes to sustainable organizational development
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