DEVELOPING INTERCULTYRAL COMMUNICATION COMPETENCE IN TOURISM STUDENTS THROUGH ESP: A MIXED-METHODS STUDY IN AN EMERGING EDUCATIONAL CONTEXT
Abstract
This study investigates the development of intercultural communicative competence (ICC) among tourism students through English for Specific Purposes (ESP) instruction in the context of higher education in Uzbekistan. With the increasing demand for intercultural communication skills in the global tourism industry, the integration of intercultural components into ESP curricula has become a critical yet underexplored area, particularly in emerging educational contexts.
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