ANALYSIS OF MARKETING STRATEGIES AIMED AT DEMAND GENERATION IN ENTERPRISES (CASE OF BUKHARA REGION)

Ravshanova Gulchekhra Ravshanovna; Rahmonova Sevara Ilkhomovna

Authors

Ravshanova Gulchekhra Ravshanovna Author
Rahmonova Sevara Ilkhomovna Author

Abstract

This article analyzes the current state of marketing strategies aimed at demand generation in enterprises of the Bukhara region. It identifies practical issues and opportunities based on market segments, the level of use of marketing tools, and the competitive environment. Additionally, suggestions are developed based on successful experiences in the sector.

References

1. Muxammedovna, Z. N., & Ravshanovna, R. G. (2023). DIRECTIONS FOR USING DIGITAL MARKETING IN THE FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE.

2. Ravshanova G.R. Milliy hunarmandchilik mahsulotlarini sotuviga taʼsir qiluvchi omillar tahlili. https://green-eco.uz/index.php/GED/issue/view/26

3. Kotler, P., & Armstrong, G. (2020). Principles of Marketing (17th ed.). Pearson Education.

4. Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.

5. Rakhimov, A. (2021). “Innovatsion marketing yondashuvlari va bozor segmentatsiyasi,” TDIU Ilmiy Nashri, 2(3), 44–49.

6. Deloitte Insights. (2023). How Global Companies Drive Growth with AI and Big

7. Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page Publishers.

8. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.

9. Kumar, V., & Reinartz, W. (2018). Customer Relationship Management: Concept, Strategy, and Tools (3rd ed.). Springer.

10. Solomon, M. R. (2020). Consumer Behavior: Buying, Having, and Being (13th ed.). Pearson.

11. OECD (2022). SME and Entrepreneurship Outlook 2022: Encouraging Innovation in Small Businesses. OECD Publishing.

12. Rust, R. T., & Huang, M. H. (2021). “The future of marketing,” International Journal of Research in Marketing, 38(1), 3–10.

13. Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Wiley.

14. Sharopova, N. (2023). Tadbirkorlik Faoliyatida Raqamli Marketing Tadqiqotlarining Zarurati. Engineering Problems and Innovations. извлечено от https://fer-teach. uz/index. php/epai/article/view/108.

15. Mahmudov, B., & Qodirov, B. (2022). “O‘zbekistonda marketing strategiyalarining transformatsiyasi,” Iqtisodiyot va innovatsiyalar, 5(1), 35–42.

16. Qurbanov, I. (2023). “Raqamli marketingning samaradorlikka ta’siri: O‘zbekiston tajribasi,” Milliy iqtisodiyot jurnali, 4(2), 61–67.