CHANGING LANGUAGE NORMS UNDER THE INFLUENCE OF DIGITAL COMMUNICATION

Husenova Dilfuza Uktamovna; Rasulov Shuxrat

Authors

Husenova Dilfuza Uktamovna Author
Rasulov Shuxrat Author

Abstract

The article analyses the transformations of language norms induced by the ubiquitous spread of digital communication. Drawing on corpora of Twitter, VKontakte and Telegram (≈ 20 million tokens, 2010–2025), it traces changes in orthography, graphics, lexis, syntax and pragmatics. The findings show that the digital environment accelerates the legitimisation of non-official variants, fosters style hybridisation and gives rise to a specific online usus. Several parameters demonstrate that this usus is already influencing codified norms—for example, the acceptance of abbreviations and emojis in institutional accounts. Pedagogical, regulatory and socio-cultural implications are discussed, as well as avenues for further research.

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