THE CONCEPT OF THE NORMATIVE EVALUATION CATEGORY IN LINGUISTICS
Abstract
This article explores the category of normative evaluation in linguistics, focusing on its theoretical foundations, linguistic markers, and discursive functions. Normative evaluation reflects value judgments based on social, moral, or cultural standards, and is manifested through specific lexical choices, syntactic constructions, and modal expressions. The paper examines how this category operates across various types of discourse—legal, political, religious, and educational—and highlights its role in shaping ideology, regulating behavior, and maintaining cultural norms. Cognitive and cultural perspectives are also considered to show how normative concepts vary across societies and historical periods.
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