ALLUSION AS A STYLISTIC CHARACTERISTIC OF ADVERTISING TEXT

Abstract

1. Effective consumer impact is not always achievable, despite our best efforts. Every reader is naturally doubtful and needs to be persuaded on numerous points. A magic wand that could transform anyone into a customer would be fantastic, of course, but it has not been created yet. Even neurolinguistic programming techniques, they claim, cannot provide a 100% assurance of the text's effectiveness. In the most dire circumstances, a variety of verbal expression techniques can be useful. At least because they use archetypes, trigger memories and stable associations, and appeal to a person's subconscious.