USING MARKETING TO INCREASE THE SALES OF AGRICULTURAL PRODUCTS IN RURAL AREAS
Abstract
This paper explores how marketing can be effectively applied to enhance the sales of agricultural products in rural areas. It emphasizes the importance of understanding consumer needs, developing suitable branding, and utilizing modern tools such as digital platforms and direct sales strategies. The study highlights real-life examples and marketing models that can empower rural farmers to access wider markets, increase profitability, and ensure sustainable development. By overcoming challenges such as limited infrastructure and lack of market information, marketing can serve as a key driver of growth in rural agriculture.
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