IMPACT OF DIGITAL MARKETING (DM) ON UZBEKISTAN TOURISM MANAGEMENT SYSTEM AND USING ARTIFICIAL INTELLIGENCE (AI) IN UZBEKISTAN TOURISM SECTORS

Ziyavitdinov H.H; Nurov Umidjon

Authors

Ziyavitdinov H.H Author
Nurov Umidjon Author

Abstract

This article explores the impact of digital marketing (DM) on the tourism management system of Uzbekistan and the utilization of artificial intelligence (AI) in the tourism sectors of the country. In the modern era, digital marketing technologies play a crucial role in promoting tourism services and attracting tourists, proving to be an effective tool in the tourism industry. Artificial intelligence, on the other hand, is being used to automate tourism services, analyze data, and enhance the tourist experience. The article highlights the role of digital marketing strategies in tourism management, the potential of artificial intelligence, and prospects for their implementation. It also analyzes the advantages and challenges of using digital marketing and artificial intelligence in Uzbekistan's tourism sector.

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