PRINCIPLES AND STRATEGIES OF INNOVATION MANAGEMENT IN ORGANIZATIONS
Abstract
This article analyzes the importance of innovative activity for organizations, the principles and strategies for its successful implementation. Innovative activity serves as one of the main factors for increasing competitiveness, adapting to market requirements and economic growth for enterprises. During the study, factors that hinder and stimulate the effectiveness of innovative activity were analyzed and ways to overcome them were discussed. Also, based on the analysis of national and international research, recommendations were developed for the formation of innovative strategies of organizations.
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