IMPROVING THE MECHANISMS OF INNOVATIVE MANAGEMENT OF GARMENT AND KNITWEAR ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION
Abstract
This article examines the improvement of innovative management mechanisms in garment and knitwear enterprises in the context of digital transformation. The study analyzes the limitations of traditional management approaches under conditions characterized by the labor-intensive nature of garment production, rapid changes in product assortments, volatile consumer demand, and increasing market competition. The study also considers the key criteria for assessing enterprises’ readiness for digital and innovative management, including the level of production automation, development of information systems, employees’ digital competencies, the extent of data-driven decision-making, and the capacity to implement innovative projects. The findings demonstrate that digital transformation can contribute to increasing labor productivity, reducing production losses, improving product quality, enhancing the speed and validity of managerial decisions, and increasing the efficiency of the overall value chain. Furthermore, the study emphasizes the need to strengthen cybersecurity, data protection, and information-risk management mechanisms as essential components of innovative management in the digital environment. The integration of digital technologies with strategic, organizational, economic, technological, human-resource, and institutional components can provide a foundation for sustainable development and increased competitiveness of garment and knitwear enterprises.
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