CONCEPTUAL METAPHOR AS A MECHANISM OF CREATING IMAGERY
Abstract
The article examines conceptual metaphor as one of the fundamental cognitive mechanisms responsible for the creation of imagery in literary discourse. The research is based on the principles of cognitive linguistics, cognitive poetics, and conceptual metaphor theory developed by George Lakoff and Mark Johnson. Special attention is paid to the role of metaphor in the process of conceptualization and verbalization of artistic reality. The study demonstrates that metaphor functions not merely as a stylistic device but as a cognitive instrument organizing human perception and interpretation of the world. Through the analysis of English literary texts, the article reveals how conceptual metaphors shape imagery, construct artistic concepts, and influence readers’ cognitive and emotional responses.
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