IMPROVING THE INNOVATIVE MANAGEMENT MODEL IN THE CONDITIONS OF DIGITALIZATION OF BUSINESS PROCESSES
Abstract
The accelerating digitalization of business processes is fundamentally reshaping the architecture of organizational management. Traditional hierarchical structures and linear decision-making models are increasingly being replaced by adaptive, data-driven, and network-based forms of governance. This article examines how the digital transformation of business processes calls for a corresponding transformation of innovation management models. Drawing on a comparative analysis of theoretical approaches (classical, behavioral, systems, situational, and modern digital management theories), the study identifies the key elements of an effective innovation management model under digital conditions: dynamic capabilities, agile governance, data-centric decision-making, ecosystem orientation, and human-AI collaboration. Based on a synthesis of recent international literature and empirical observations of digital transformation cases in Central Asian enterprises, the author proposes a five-layer integrated innovation management model (5-LIIM) that combines strategic, technological, organizational, human, and ecosystem dimensions. Recommendations are offered for businesses, policymakers, and academic researchers seeking to enhance organizational competitiveness in the digital economy.
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