THE IMPORTANCE OF A MULTIMODAL APPROACH IN DEVELOPING CREATIVE COMMUNICATIVE COMPETENCE IN SENIOR SCHOOL STUDENTS
Abstract
This study investigates the role of a multimodal approach in enhancing creative communicative competence among senior school students. In contemporary language education, the ability to communicate creatively and effectively across diverse contexts has become a key educational objective. Traditional monomodal teaching practices often fail to address the complexity of modern communication, which integrates linguistic, visual, auditory, and digital modes.
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