MODERN MASS CULTURE: FACTORS INFLUENCING ITS FORMATION AND ITS IMPACT ON NATIONAL LIFESTYLE

Abstract

This article analyzes the factors of the formation of modern mass culture, its impact on the national lifestyle, and its socio-cultural role in society. Popular culture develops in conjunction with technological development, urbanization, the widespread availability of global communication tools, and economic and social changes. The study examines the impact of popular culture on the consciousness of youth, the middle class, and the general public, as well as its connection to aesthetic taste, individualism, consumerism, and national values. The negative and positive aspects of mass culture and its impact on intellectual and spiritual development are also discussed. The results of the article show that modern mass culture, along with shaping new values ​​of life in society, plays an important role in preserving the uniqueness of national culture and supporting the development of aesthetic thinking.