THE ROLE OF ARTIFICIAL INTELLIGENCE AND SMART TECHNOLOGIES IN ENHANCING TOURIST EXPERIENCE AND DESTINATION MANAGEMENT
Abstract
Artificial intelligence (AI) and smart tourism technologies are reshaping how tourists search, plan, and experience travel, and how destinations manage visitor flows, service quality, and resource constraints. Policy institutions highlight both the opportunity and risk of AI: it can promote innovation and sustainable tourism development, but demands robust governance (data protection, consumer protection, and ethical diffusion). In parallel, foundational smart tourism research defines smart tourism as the increasing reliance of destinations, industries, and tourists on ICT that transforms large volumes of data into value propositions, while also emphasizing the need for conceptual clarity and governance readiness.
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