THE IMPORTANCE OF VIRTUAL AND AUGMENTED REALITY TECHNOLOGIES IN THE DIGITAL DEVELOPMENT OF TOURISM SERVICES
Abstract
This article is about the role of tourism services and technologies in today's reality. In recent years, the role of technologies such as virtual reality (VR) and augmented reality (AR) in the advancement of tourism services has significantly increased. These technologies provide innovative approaches to creating new experiences for tourists, increasing interest in new destinations, and planning capacity. Such technologies are being used in the tourism sector as an effective tool to provide high-level service to customers, promote the brand, and increase competitiveness in the market. With the help of these technologies, tourism companies also have the opportunity to further expand their services and attract an audience. However, there are some technical and economic difficulties associated with the large-scale implementation of these technologies, which have not yet been fully resolved.
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