CONSUMER BEHAVIOR IN UZBEKISTAN: AN ANALYSIS USING KEY THEORIES
Abstract
This report examines consumer behavior trends in Uzbekistan, emphasizing the growing shift toward online shopping and the increasing integration of sustainability into purchasing decisions. Drawing upon a structured survey of 20 questions, the study analyzes key factors influencing consumer choices, including demographic characteristics, awareness of Sustainable Development Goals (SDGs), online shopping preferences, social influence, and attitudes toward green products. The findings reveal that the majority of consumers, particularly those aged 18–24, demonstrate strong digital engagement and an emerging commitment to sustainable consumption. Economic, cultural, and social factors were found to play critical roles in shaping these behaviors. While awareness of sustainability is rising, barriers such as high costs and limited availability of eco-friendly goods persist. The report concludes that businesses in Uzbekistan can enhance competitiveness and consumer trust by integrating SDG-oriented strategies, promoting affordability and accessibility of green products, and leveraging digital innovation to foster responsible consumption.
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