ORGANIZING THE STRATEGIC MANAGEMENT OF KNITTING AND SEWING ENTERPRISES IN THE DIGITAL ECONOMY
Abstract
This article provides a scholarly and practice-oriented analysis of how strategic management can be effectively organised in knitwear and garment enterprises under the conditions of a digital economy. The study evaluates the impact of digitalisation on production operations, supply-chain management, marketing, and financial governance, and clarifies the mechanisms through which corporate strategies are formulated and implemented in industry settings. Based on a comparative review of national and international practices, the paper identifies the sector’s major constraints as insufficient digital infrastructure and IT competencies, weak adoption of data-driven decision-making, and the incomplete deployment of ERP/MES/CRM systems. The findings demonstrate that enhancing competitiveness requires a well-defined digital transformation roadmap, end-to-end optimisation of business processes, systematic development of human capital, real-time monitoring of quality and supply flows, and the integration of management instruments such as KPIs and the Balanced Scorecard. The article concludes by offering practical recommendations to adapt strategic management in knitwear and garment enterprises to the realities of a digital environment.References
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