STRATEGIES FOR IMPLEMENTING DIGITAL TRANSFORMATION IN SMALL BUSINESSES

Abstract

This article analyzes the current issues of implementing digital transformation in small businesses in the Republic of Uzbekistan, its impact on economic efficiency and implementation strategies. The possibilities of optimizing business processes, improving customer relations and increasing competitiveness through the effective use of digital technologies are considered. The study used comparative, statistical and survey methods, as a result of which practical proposals were developed for the successful implementation of digital transformation.