DEVELOPMENT OF THE ENTERPRISE OPERATIONAL STRATEGY
Abstract
This article analyzes the processes of developing and implementing an enterprise's operational strategy. An operational strategy is a long-term plan aimed at effectively managing an enterprise's resources, optimizing production processes, and increasing competitiveness. The article examines the main stages of strategy creation, including environmental analysis, goal setting, resource allocation, and the use of management methods. It also provides information on the problems that arise during the implementation of the strategy and ways to solve them. The article serves to increase the importance of operational strategy in making the enterprise's activities more effective.
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