OPPORTUNITIES FOR APPLYING DIGITAL MARKETING TO ENSURE BUSINESS COMPETITIVENESS
Abstract
In today’s dynamic and highly competitive marketplace, digital marketing has emerged as a crucial instrument for businesses seeking to improve their competitiveness. This article explores the theoretical foundations and practical opportunities of digital marketing in enhancing enterprise performance, particularly in emerging economies such as Uzbekistan. Through analysis of academic literature, market trends, and real-life applications, the study identifies key digital tools and strategies that provide competitive advantages. Challenges to implementation and context-specific recommendations are also discussed.
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