SCIENTIFIC AND THEORETICAL FOUNDATIONS OF LINGUOCULTURAL STUDIES AND ASSOCIATIVE LINGUISTICS
Abstract
This article explores the scientific and theoretical foundations of linguocultural studies and associative linguistics. Linguocultural studies examine the intricate relationship between language and culture, emphasizing how cultural contexts influence linguistic meaning. Associative linguistics investigates the cognitive and psychological mechanisms underlying language through mental associations. The paper reviews the historical development, core concepts, methodologies, and integration of both fields, highlighting their complementary contributions to understanding language as a socio-cognitive phenomenon. Finally, it discusses implications for interdisciplinary research and applications in linguistics and related domains.
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