LINGUOCULTUROLOGIC FEATURES OF UZBEK AND ENGLISH ADVERTISEMENTS

Abstract

This article explores the linguoculturological characteristics of advertisements in Uzbek and English, examining how cultural values and language intersect in persuasive communication. Through comparative analysis, it highlights how Uzbek advertisements tend to emphasize collectivism, politeness, tradition, and respect, often employing indirect language, culturally rooted symbols, and honorific expressions. In contrast, English-language advertisements particularly in the United States and United Kingdom are characterized by individualism, directness, and personal empowerment, often using minimalistic slogans, imperative language, and emotionally appealing visuals. Real-world examples from dairy products, telecommunications, tea brands, and household goods are analyzed to illustrate linguistic features, symbolic references, pragmatic strategies, and visual elements. The study concludes that understanding linguoculturologic differences is essential for effective cross-cultural advertising and communication.