TRANSFORMING TRADE UNION ADVOCACY IN THE DIGITAL AGE
Abstract
In the rapidly evolving landscape of labor relations, trade unions are undergoing a profound transformation by embracing digital advocacy tools to modernize their strategies and amplify their impact. This paper explores how digital platforms – including social media, mobile applications, online petitions, and virtual organizing – are reshaping the traditional methods of labor activism. Through a critical analysis of global case studies, best practices, challenges, and enabling factors, the study presents a strategic framework for designing effective and engaging digital advocacy campaigns that align with the values and expectations of 21st-century workers and stakeholders.
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