ADAPTING INNOVATION MANAGEMENT TO THE REQUIREMENTS OF THE DIGITAL ECONOMY
Abstract
The rapid development of the digital economy is fundamentally transforming the way enterprises manage innovation. This paper analyzes the challenges and opportunities arising from digital transformation and proposes strategies for adapting innovation management processes. It highlights the critical role of digital technologies such as artificial intelligence, big data, and cloud computing in enhancing the efficiency, flexibility, and competitiveness of innovation activities. Recommendations are provided for building resilient and future-oriented innovation management systems in enterprises.
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