COMPETITIVENESS OF TOURIST DESTINATIONS IN SWITZERLAND, ITALY, AND THE UNITED ARAB EMIRATES
Abstract
This article examines the factors contributing to the tourism competitiveness of Switzerland, Italy, and the United Arab Emirates (UAE), three nations with diverse yet successful approaches to destination development. Switzerland’s model emphasizes environmental sustainability, efficient infrastructure, and alpine tourism. Italy leverages its unparalleled cultural heritage, gastronomy, and lifestyle branding to maintain global appeal. The UAE showcases a futuristic vision of tourism driven by luxury experiences, mega-events, and innovation. By comparing these three countries, the article highlights strategic policies, branding techniques, and infrastructure investments that contribute to long-term competitiveness. The analysis offers valuable insights for emerging tourist destinations seeking to enhance their global positioning in a highly competitive tourism market.
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