APPLICATION OF THE BCG GROWTH-SHARE MATRIX IN PORTFOLIO MANAGEMENT: A STUDY OF “UZKIMYOSANOAT” JSC

Abstract

This study examines the strategic application of the Boston Consulting Group (BCG) Growth-Share Matrix as a portfolio management tool within “Uzkimyosanoat” JSC, Uzbekistan's state-owned chemical industry conglomerate. As one of the largest industrial enterprises in Central Asia, “Uzkimyosanoat” JSC oversees a diverse portfolio of subsidiaries and product lines spanning fertilizers, petrochemicals, polymers, and industrial chemicals — making it a compelling subject for multi-business portfolio analysis.The primary objective of this research is to classify Uzkimyosanoat's strategic business units (SBUs) into the four BCG quadrants — Stars, Cash Cows, Question Marks, and Dogs — based on their relative market share and industry growth rate. Drawing on publicly available financial reports, industry data, and sectoral growth indicators from the Uzbek chemical market, the study maps each business unit onto the matrix and derives investment prioritization recommendations accordingly.