THE INFLUENCE OF SOCIAL MEDIA ON COMMUNICATION
Abstract
The article explores the impact of social media platforms on interpersonal and mass communication in modern society. It highlights how social media has revolutionized the way individuals connect, share information, and form relationships. The author discusses key aspects such as instant messaging, online communities, and global connectivity, emphasizing both the positive and negative effects. On the positive side, social media facilitates real-time communication, fosters cultural exchange, and enhances professional networking. However, it also raises concerns about misinformation, cyberbullying, and reduced face-to-face interaction skills. The article further examines the role of social media in shaping public opinion and influencing political discourse. By analyzing current trends and research findings, the author provides a balanced view of how social media continues to redefine communication practices in the digital age. This article serves as a valuable resource for understanding the evolving dynamics of communication in the modern world.
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