THE INFLUENCE OF SOCIAL AND CULTURAL FACTORS IN A COMMUNICATIVE SITUATION
Abstract
this article examines the influence of social and cultural factors on communicative situations from a linguistic perspective. Drawing on English and Uzbek discourse data, the study explores how social roles, cultural norms, values, and contextual parameters shape speech behavior and meaning construction. Using qualitative discourse and pragmatic analysis, the research demonstrates that communicative effectiveness is largely determined by culturally embedded linguistic choices.
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