LINGUOCULTURAL FEATURES OF POLITICAL EUPHEMISMS IN ENGLISH AND UZBEK MEDIA DISCOURSE

Abstract

Politics is often a battleground of words where the truth is shielded by language. This article explores the linguoculturological features of political euphemisms polite or indirect expressions used to mask unpleasant realities within English and Uzbek media discourse. The study addresses the concrete problem of how governments and media outlets use language to soften the impact of controversial topics like war, economic crisis, or social inequality. Analysis begins by defining how euphemisms function as a “linguistic veil.” For example, instead of using the word “war,” media might use “military intervention,” or instead of “poverty,” the term “low-income bracket” is employed. The study compares the metaphors used in both cultures. The investigation highlights how these “soft words” shape public opinion. By replacing harsh truths with milder alternatives, media discourse in both nations can unintentionally distance the public from the human reality of political decisions. This article illustrates that political language is a window into the values of a nation. By uncovering the “hidden” meanings behind these phrases, the research provides a tool for more transparent communication and deeper cultural understanding.