STYLISTIC ANALYSIS OF ENGLISH ADVERTISEMENT SLOGANS.
Abstract
Slogans used in advertisements are very crucial in the process of marketing communication, as they include the overall message of the brand in a concise, catchy, and persuasive way. This paper is devoted to the exploration of the stylistic characteristics of advertising slogans in English, as well as explanation of how linguistic devices contribute to their effectiveness, considering phonetic, lexical, and grammatical stylistic devices according to the classification proposed by several scholars. In this research the analysis of stylistics on famous advertising slogans across brands such as Nike, Coca-Cola, McDonald’s, Maybelline and the new brand ANAFOOZ is represented focusing on phonetic, lexical and syntactic devices.
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