SOME CONSIDERATIONS ON MEDIA DISCOURSE AND ITS PECULIARITIES

Abstract

This study explores media discourse and its peculiarities within the general field of discourse analysis. The research first clarifies the concept of discourse as language used in real social interaction, shaped by context, intention, and communicative goals. It then briefly outlines major discourse types to provide a conceptual background. The core part of the study focuses on media discourse, examining how it is produced, distributed, and interpreted across mass communication platforms such as television, newspapers, online media, and social networks. The analysis identifies several peculiar features of media discourse, including its immediacy, audience-oriented language, emotional appeal, and multimodal structure combining text, audio, and visual elements. The study also shows how media discourse differs from other discourse types in terms of function, communicative strategy, and social impact. The findings underline that media discourse not only informs but also shapes public perception, making it a powerful and influential form of contemporary communication.