MARKETING STRATEGIES IN TOURISM: BRANDING AND ADVERTISING TECHNOLOGIES
Abstract
This article analyzes the processes of developing and implementing marketing strategies in the tourism sector. The main focus is on branding and advertising technologies, and methods for successfully positioning tourist services in the market, identifying consumer demands, and creating competitive marketing campaigns are studied. The article analyzes modern digital marketing tools, social media marketing strategies, content marketing, and influencer marketing on a scientific basis.
References
1. Thiago M. T. P., Veríssimo J. M. C., Digital Marketing and Social Media: Why Bother?, Business Horizons, 2014.
2. Japan National Tourism Organization, Tourism Branding Report, 2019.
3. Dubai Tourism Report, 2021.
4. Kotler P., Bowen J., Makenzi J., Marketing for Hospitality and Tourism, Pearson, 2017, p. 42-45, p. 60-65, p. 78-82.
5. Armstrong G., Kotler P., Marketing: An Introduction, Pearson, 2020, p. 57-60.
6. Aaker D., Managing Brand Equity, Free Press, 1991, p. 25-30.
7. Keller K.L., Strategic Brand Management, Pearson, 2013, p. 112-118.
8. Thiago M. T. P. M., Veríssimo J. M. C., Digital Marketing and Social Media: Why Bother?, Business Horizons, 2014, p. 703-708.
