DYNAMIC LOCATION QUOTIENT METRICS FOR TERRITORIAL MARKETING A DISTRICT TYPOLOGY OF BUKHARA REGION
Abstract
This article develops and demonstrates an applied methodology for diagnosing district level economic specialisation as an evidence base for territorial marketing and regional development policy. The approach combines the Location Quotient, a comparative measure of sector concentration, with two dynamic complements, the change in Location Quotient and the compound annual growth rate of Location Quotient. The integrated framework allows decision makers to distinguish stable specialisation from emerging trajectories and to detect early signals of structural decline. The study operationalises the method on district groupings in Bukhara region using sectoral profiles for industry, agriculture, services, and small business activity. Results support a four group typology that is directly usable for marketing strategy design, investment targeting, and cluster development sequencing.
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