ADVANTAGES AND PROBLEMS OF DIGITAL MARKETING
Abstract
This article describes the essence of digital marketing, the aspects that fundamentally distinguish it from traditional marketing, its advantages and disadvantages, and its role in the modern economy. It examines global problems emerging in the digital marketing sector, their causes, and practical solutions. The article also highlights how rapidly developing technological innovations affect market strategies, the difficulties they cause, and how advertising spending can be optimized. Additionally, theoretical and practical aspects of developing the digital marketing concept are analyzed, with emphasis on forming skills for applying digital marketing activities among market participants.
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