A COGNITIVE-PRAGMATIC ANALYSIS OF THE “SPIRITUAL VALUES” CONCEPT IN ENGLISH AND UZBEK MEDIA TEXTS
Abstract
This paper explores how the idea of spiritual values is portrayed in English- and Uzbek-language media through a cognitive-pragmatic perspective. It focuses on how journalists and editors construct, frame, and convey this concept, how cultural context shapes its meaning, and what communicative roles it performs for audiences. The analysis is based on a corpus of English and Uzbek media texts and examines their vocabulary, metaphors, and underlying cultural assumptions. Findings show that both linguistic communities associate spirituality with moral ideals, yet their focus differs: English media usually present spirituality as a personal and emotional experience, while Uzbek media emphasize its collective, religious, and national dimensions. The study argues that the concept’s cognitive organization and pragmatic use mirror broader cultural and ideological frameworks.
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