THE ROLE OF POSTAL SERVICES IN PROTECTING CONSUMER RIGHTS IN E-COMMERCE
Abstract
This article explores the pivotal role of postal services in safeguarding consumer rights within the e-commerce ecosystem. It highlights the importance of secure and timely delivery, accountability in dispute resolution, consumer data protection, and the promotion of accessibility and inclusivity for all consumers, including those in remote regions. The study argues that postal services are not merely logistical providers but essential guardians of consumer trust and fairness. Their collaboration with e-commerce platforms ensures transparency, strengthens accountability, and contributes to sustainable digital trade.
References
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