INTEGRATION OF THE AYOZQAL’A MONUMENT INTO TOURISM THROUGH MUSEUMIFICATION AND DIGITALIZATION

Abstract

This paper examines the potential of integrating the Ayozqal’a monument an ancient Khorezmian fortress located in the Republic of Karakalpakstan into Uzbekistan’s national tourism strategy through the combined processes of museumification and digitalization. Dating back to the 3rd–2nd centuries BCE, Ayozqala embodies significant historical and archaeological value as a defensive and political center of the ancient Khorezm civilization. Beyond its architectural and strategic features, the site holds profound cultural, symbolic, and political meaning, particularly in the context of Uzbekistan’s efforts to promote cultural diplomacy and regional identity. The study explores how the transformation of Ayozqal’a into a heritage tourism site, supported by modern museum practices and digital technologies such as 3D mapping and virtual tours, can contribute to sustainable tourism development, national image-building, and local socio-economic growth. Drawing on academic literature, heritage policy frameworks, and international best practices, this paper emphasizes the need for a balanced approach that safeguards the authenticity of the site while making it accessible and educational for broader audiences.