PRIMARY DATA COLLECTION AND ANALYSIS
Abstract
This article covers the theoretical and practical aspects of the collection and analysis of primary data, which is an important stage of the research process. The effectiveness of the study depends precisely on the correct selection, systematic collection and thorough analysis of the initial data. For this reason, the paper reflects on basic data collection methods such as statistical surveys, observations, experiments, and the criteria for their selection. The role of modern technologies and techniques in the processing, ordering and analysis of the collected data is also analyzed.
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