THE PRIORITY OF USING DIGITAL MARKETING STRATEGIES IN IMPROVING THE HIGHER EDUCATION SYSTEM

Boltayeva Mohichehra Sharipovna; Mahkamov Ibrohim  Jonikul o‘g‘li

Authors

Boltayeva Mohichehra Sharipovna Author
Mahkamov Ibrohim Jonikul o‘g‘li Author

Abstract

This article explores the growing importance of using digital marketing strategies to enhance the quality and effectiveness of the higher education system. As competition intensifies among educational institutions, digital marketing has emerged as a critical tool for improving student recruitment, strengthening institutional branding, and expanding global visibility. The study examines key digital tools such as social media platforms, search engine optimization (SEO), content marketing, and email automation, and evaluates their impact on student engagement, decision-making, and institutional growth. Additionally, the article highlights challenges such as digital literacy gaps, ethical concerns, and the need for strategic planning. Ultimately, the research underscores that the integration of digital marketing in higher education is essential for modernizing communication, increasing competitiveness, and meeting the evolving expectations of digitally native students.

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