COGNITIVE METAPHORS OF PEACE IN MASS MEDIA: A LINGUISTIC-CULTURAL ANALYSIS OF NEWSVALUE COVERAGE (2020–2025)

Rakhmatova Mekhriniso Musinovna; Shodiyeva Dilshoda Sultonovna

Authors

Rakhmatova Mekhriniso Musinovna Author
Shodiyeva Dilshoda Sultonovna Author

Abstract

This paper investigates the metaphorical representations of the concept of "peace" in international mass media between 2020 and 2025. Employing the theoretical lens of Conceptual Metaphor Theory (CMT) and the linguistic world view framework, this study analyzes fifty news articles from NewsValue-affiliated media outlets including The Guardian, BBC News, CNN, Al Jazeera, and Reuters. The primary aim is to identify how metaphors construct, frame, and influence public perceptions of peace within conflict reporting and diplomatic journalism. The findings indicate that peace is predominantly conceptualized through metaphors such as peace as a journey, peace as a fragile object, peace as emotional comfort, and peace as balance or equilibrium. These metaphors reveal deeper cognitive structures and cultural ideologies that shape public understanding of peace, diplomacy, and international relations. Moreover, variations in metaphor usage across regional outlets reflect differing cultural world views and geopolitical contexts.

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