EXPLORING THE SIGNIFICANCE OF NONVERBAL COMMUNICATION IN THE GLOBAL TOURISM INDUSTRY.
Abstract
In an increasingly globalized tourism industry, nonverbal communication has emerged as a vital component of service delivery and cultural exchange. This paper investigates how nonverbal cues such as kinesics, proxemics, haptics, and paralanguage function in tourist-host interactions. It further discusses their influence on service quality perception, cross-cultural empathy, and the mitigation of linguistic barriers. The findings underscore the need for cultural sensitivity and nonverbal awareness among tourism professionals.
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