THE ROLE OF CULTURAL HERITAGE IN TOURISM DEVELOPMENT IN UZBEKISTAN
Abstract
Cultural heritage is a key element for the creation of tourism sectors around the world. It includes physical components such as historical sites, monuments, and sites, as well as non-physical aspects such as traditions, languages, and customs (Harrison, 2013). Álvarez-García et al. (2019) also suggested that cultural heritage is an important factor of regional development and the main driving force of tourism, creating unique experiences for visitors. Understanding their identity and using cultural heritage, which is an important catalyst for arrivals, has great potential to create a natural tourism system. According to Panzera, de Graaff and de Groot (2021), the places recognized by UNESCO (2020) as tourist attractions are the "superstars" of tourism, which have a strong influence on tourist flows. This observation is consistent with the experience of cultural trends in Uzbekistan, where cities such as Samarkand, Bukhara and Khiva have long been famous for their historical and architectural significance.
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