THE SCIENTIFIC AND THEORETICAL FOUNDATIONS OF USING INTERNET MARKETING IN BUSINESS ACTIVITIES.
Abstract
In the context of the digital economy today, one of the most urgent issues for the modern economy of Uzbekistan is ensuring the economic stability and competitiveness of the textile enterprises. Given this, it is essential that the textile enterprises of our country do not lag behind the developed countries in terms of development. In the era of global economic integration and increasing competition in the market, national manufacturers face the task of producing competitive products in the international market, as well as achieving sustainable economic growth for the country. The position of Uzbekistan in the global economy and politics in the world textile product market will significantly influence the successful completion of a number of tasks. Successfully addressing these tasks is also closely linked to the effective use of modern marketing in the activities of enterprises.
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