THE ROLE OF ARTIFICAL INTELEGENCE IN MANAGING CULTURAL TERMS IN TRANSLATION
Abstract
This article examines the limitations of AI when translating cultural terms, focusing on the difficulties machines face in interpreting words and phrases that are closely tied to specific cultural backgrounds. Although AI has made remarkable progress in the field of language translation, it often struggles to capture the subtle meanings, traditions, and social implications inherent in culturally-specific expressions. AI translations tend to be literal, which can result in a loss of the original context and lead to misinterpretations. In contrast, human translators bring essential cultural insight and contextual understanding, ensuring that these terms are translated with their full depth and significance. The article concludes that while AI can support basic translation tasks, human translators are indispensable for delivering accurate and culturally meaningful translations.
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